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SWIP, Edinburgh

Executive Dining: Pushing the 'Feel Good Factor' Button

Scottish Widows Investment Partnership (SWIP) is one of Europe’s largest asset management companies, managing funds worth around £97.8bn. So creating the right impression with client investors is vital. Recently the Business Suite at the company's stunning Edinburgh One building installed a paging system that not only makes service more efficient, but is also getting a great reaction from visitors.

Jimmy Scott is Corporate Services Manager at Edinburgh One - it's his job to make sure that the clients enjoy all the facilities of the business suite's nine rooms, from executive dining to conference presentations.

"The main aim is to create the right impression - everything from the tea and coffee to the food to the AV equipment needs to be top notch. We want clients to feel good when they come here - and service is a very important part of the 'feel good factor'," he says.

For Jimmy Scott the ButlerCall paging system, which was supplied by Call Systems Technology (CST), is a real bonus in creating this feel good factor. "Visitors are genuinely impressed by the buttons. They look good and they work brilliantly - each of our ButlerCall units has two buttons - one for hospitality, one for AV support. The client just pushes the button and the relevant member of staff comes right away.

"They're efficient, attractive and they take away all the hassle of summoning help."

Pushing the ButlerCall button sends an alert direct to pagers worn by staff, telling them which room requires service or technical support. "It means waiting staff and technicians can get on with other work, there's no need for them to hang around in case they're needed," says Jimmy Scott.

CST supplied the ButlerCall buttons in housings that are colour-coded and branded, to match each of the Business Suite rooms' décor. "It all adds to that first impression," says Jimmy Scott.

Another benefit is that the SWIP executives hosting the events never need to leave the room, so they can stay with their clients all the time. "When we're catering for guests, the ButlerCall system also gives the host more control," adds Jimmy. "For example, these days when we're running a silver service fine dining event, people often want a break between courses. The button lets the host delay the next course until the guests are ready for it to be served."

The ButlerCall system is mainly used for the Business Suite at Edinburgh One, but CST has installed receivers throughout the building, so the buttons can be used to service meetings held on other floors. "That's another thing - the system is wireless, you can move the buttons around to where you need them and, with no cabling, they were a synch to install," says Jimmy Scott.

Edinburgh One uses CST's Genesis software to run its communications, including the ButlerCall system (though ButlerCall can also work as a 'stand alone' system). Genesis creates a log of all communications, so the ButlerCall responses can be monitored to highlight any facilities problems, such as AV equipment that needs extra support, and to check that staff are responding in good time to calls.

Jimmy Scott is a big fan of the ButlerCall system. In one word? "Great," he says.


Products used: EasyCall