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| HotelGenesis Makes Hotels More Efficient and
More Profitable |
Hotels that want to improve their customer service will raise three cheers for a new software package from Call-Systems Technology (CST). The company has launched a revised and expanded version of its Genesis communications program, tailored specifically for hotels. HotelGenesis offers a total comms system that keeps staff, management and guests in contact with each other. CST's Sales Director Ashley Sheppard says: "It makes hotels more efficient, customers happier and profits bigger."
HotelGenesis is Windows-based and on the PC screen it looks like a simple email system. Simplicity is the key to its user-friendliness, but the software itself is highly sophisticated - as well as running a variety of comms systems, it can monitor alarms and even take over facilities management tasks, such as scheduling and logging maintenance jobs.
The system interfaces with all your comms equipment, coordinating your phones, email, alarms, customer service buttons and pagers. This coordination speeds up messaging enormously. For example, if an alarm goes off, HotelGenesis instantly and automatically alerts the relevant staff: security if a locked door is opened, the fire investigation team for a fire alarm, maintenance for a malfunctioning fridge and so on. And it can alert them by pager, email or text message to a DECT phone.
HotelGenesis makes inter-staff messaging quicker because detailed instructions can be paged to staff instantly. A traditional pager might be able to tell housekeeping to call reception to receive instructions. HotelGenesis can text them an order to take an extra pillow to room 112: job done, quickly.
As well as being efficient and fast, it's discreet, too. Hotels that rely on traditional pagers usually need other comms systems for instant or emergency communications - which means either a tannoy or a two-way radio. Both are intrusive and likely to disturb customers.
HotelGenesis neatly bridges the gap, allowing the pager to deliver vital messages discreetly but fast and effectively. The pager can be set to alert staff that they have a message by sound, vibration or flashing light (or any combination of the three).
And HotelGenesis is simplicity itself to use. You simply type in your message at a computer terminal, choose which pager to send it to, and press the send button. You can send messages to groups of pagers if preferred. There's even a touch screen option that allows staff or guests to contact managers, security or whomever simply by touching the relevant on-screen 'button'. You can also send pre-defined messages using a phone.
For direct customer service, HotelGenesis can be connected to a wireless call system, such as CST's ServiceCall. Customers who want to summon service simply press a button mounted on the wall, table or in the conference room. HotelGenesis instantly sends a page alert to the relevant member of staff, telling them where service is required.
For example, the Grove Hotel in Chandler's Cross, Hertfordshire, relies heavily on HotelGenesis for customer service. "It's so simple," says Michael Helling, the hotel's Food & Beverage Director. "Guests simply press the button and a member of staff appears almost instantly. It is discreet and makes customer service very efficient, despite the hotel's layout."
A major benefit of HotelGenesis is that it can link so many different comms systems, so that staff only need to carry one pager or phone. Says Ashley Sheppard: "Often different comms systems need separate pagers, phones or radios. HotelGenesis routes all your comms, including alarms and customer service buttons, through the same pager or phone."
Furthermore, the system can supply full message logging. With this data, managers can quickly see areas of weakness or strain in their hotel. For example, it'll show if a customer's request for service isn't responded to quickly enough, so managers can check if this is due to staff being over-worked or simply being inefficient, and respond accordingly.
The HotelGenesis system is backed by a low-cost comprehensive support and maintenance package, including free repairs to pagers. The hardware is durable and, being wireless, is easy and unobtrusive to install. It is virtually maintenance free and very easy for staff to learn to use.
According to Ashley Sheppard, the system also delivers significant profit potential. "By making best use of staff time it increases efficiency and saves labour costs," he says. "Plus HotelGenesis makes for happier customers, because their needs are responded to more quickly. And happier customers tend to spend more and come back."
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Call-Systems Technology Ltd, Middlesex House, 29-45 High Street, Edgware, Middlesex HA8 7UU |
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