CST partner Whitbread considers Travelodge purchase

Thursday, 9th September 2010

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“ CST came and explained it all to us, checked that it was all working ok and helped with what little staff training was required. It's a high tech solution liked by both staff and customers. ”

Operations Co-ordinator, for, Marks and Spencer

Whitbread, one of the UK's biggest hotel chains and a long-term partner of CST, has shown interest in buying the Travelodge brand.

According to the hospitality giant, which owns the Premier Inn, if Travelodge was up for sale it would consider a bid.

Travelodge is owned by Dubai International Capital, a private equity firm that has run into financial trouble as a result of the global economic downturn. As a result, an impending restructuring of its assets could see the firm put its stake in Travelodge up for sale.

Speaking to the Times about a possible takeover from Whitbread, the hospitality firm's chief executive Alan Parker said: "If Travelodge, or any competitor, became available, then we would have to look at it and think through what our options are. Everything depends on price."

In Whitbread's recent quarterly sales results report, the firm highlighted the fact that Premier Inn like-for-like sales grew by 10.5 per cent in the 13 weeks to June 3rd when compared with figures from the same period in 2009.

Whitbread uses a number of CST technologies, including the firm's CustomerCall instant paging system. ADNFCR-2446-ID-19856313-ADNFCR