Whitbread launches new Beefeater Bar + Block concept
The new brand will be a more contemporary and evolved version of Whitbread’s already established Beefeater brand.
With booth seating, unique artwork and a central bar the restaurants have been designed by Harrison to thrive in High Street locations.
Bar + Block’s first site opened on Waterloo street in Birmingham on the 7th of March and serves breakfast, lunch and dinner, with a focus on high quality steaks.
To ensure all steaks are cooked to perfection and per customer’s request, Bar + Block uses kitchen automation technology by QSR Automations.
ConnectSmart Kitchen helps chefs determine which food items to focus on and ensures a table’s meals are all completed at the same time.
Placed around Bar + Block’s large open kitchen, kitchen screens guarantee chefs have access to all the information they require without being obtrusive.