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| CST helps retailers saves lives, money &
keeps customers happy (& spending) |
CST helps deliver better customer service
AND more profits
The Restaurant Show 2005, 19-21 Sept 2005
Stands 4041 & 5078
Call-Systems Technology (CST), the leader in communications for the restaurant and hotel industry, will be showing its full range of award-winning restaurant paging and communications systems at the Show. CST will also be launching the latest feature-packed versions of its successful hospitality control and management software, designed to specifically improve efficiency and profits. Each of CST's two stands will focus on specialist divisions of the company's products.
"As a communications specialist, having two stands at the show is a great way of demonstrating just how useful our products can be", said CST Managing Director Peter Hutchinson. "One stand can 'talk' to the other, using products like our 'Call' and 'Alert' systems, and demonstrate our new live Internet booking facilities."
ResPAK and HostAlert: capacity management gets maxed
CST's software stand will feature the ResPAK reservation and HostAlert table management systems alongside the latest Genesis software package.
"Capacity Management is the buzzword of the moment," says Peter Hutchinson. "ResPAK and HostAlert will help maximise the performance of your hotel or restaurant's facilities."
ResPAK, installed in many of the UK's greatest hotels and restaurants, is the complete system for booking and managing tables in any size of restaurant. It can even follow customers around the world in different restaurants, reserve tables years in advance if needed, and remember customers' preferences.
ResPAK now features both the sophisticated restaurant management system and the feature-packed conference and event managing package, at no extra cost. It also allows 'live' Internet bookings by regular clients to the restaurant.
"Restaurants or conferencing facilities that still use book and pen will be transformed by the latest ResPAK", says Peter Hutchinson. "It has many extra features, all included as standard, and it outperforms all other packages on the market."
Meanwhile CST's HostAlert system is designed for the very different type of casual restaurant that specialises in 'walk-ins' and fast 'table-turning'. It's a fast, intelligent package aimed at managing waiting lists, assisting with table seating, order-taking, service and fast billing.
For example, HostAlert is excellent at allocating tables of varying sizes - from large parties to dine-alones – based on how long it expects various tables to turn. It preserves turnover statistics from previous shifts.
"It's amazing how smart HostAlert is at predicting when particular tables are likely to be available at busy times", says Peter Hutchinson. "We've designed it to maximise turnover and profits – and the busier the site, the more dramatic the improvement in profitability".
New Genesis: the latest version of CST's total comms package
CST says its latest version of Genesis is the most flexible and efficient comms package available to hotels. Genesis automates facilities management, offering dramatic savings in operating costs and increases in efficiency. For example, it can monitor door and fire alarms, instantly alerting managers to any problems. It can also send reminders to staff of routine tasks, such as maintenance or security checks.
Genesis is compatible with standard Windows software and makes it easy to communicate throughout an organisation. This can be either on-site – using vibrating alerts, tone alerts or text messages to pagers, DECT handsets and 2-way radios – or off-site, for example by sending SMS messages to mobile phones. When interfaced to the PABX system, pre-set messages can also be sent to personnel from any telephone on or off site.
TableCall: customer service at the touch of a button
On the second stand, CST is demonstrating TableCall, the wireless pager alert system that allows customers to summon staff with a simple button press. This can be in any size of restaurant, a cocktail bar, a nearby smoking lounge – or even al fresco, in a garden, say. The customer simply pushes the relevant button, which sends a pager alert to a member (or members) of staff. A single-button system would send an alert to the table's waiter. A multi-button system might give the customer the option to summon, say, bar staff, the wine waiter, a table-clearer or the bill.
"All major operators know that spend per head is the key to success", adds Peter Hutchinson. "TableCall tells staff exactly which customers are most profitable at any moment. There's that critical point in a meal where the customer is in the mood for another drink or a dessert, but the waiters often can't tell, or the customers can't catch their attention.
"Without being responded to, the customer's desire can vanish in a moment", points out CST Managing Director Peter Hutchinson. "And very quickly, 'same again please' becomes 'can we have the bill please' – another piece of profit down the drain.
"We have shown that a TableCall system installed in a restaurant can typically increase spend per head on 'refill' drinks and desserts by up to 20%", he adds.
AlarmAlert helps minimise false fire alarms.
Also showing for the first time at a major hospitality exhibition is AlarmAlert, CST's new system designed to detect and eliminate false fire alarms before the emergency services are called out unnecessarily, guests are disturbed or business is lost. It uses a groundbreaking combination of communications technology and 'good old common sense'. Statistics show that up to 90% of emergency callouts are currently false alarms, and some fire authorities are now talking of charging for these unnecessary callouts. |
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Call-Systems Technology Ltd, Middlesex House, 29-45 High Street, Edgware, Middlesex HA8 7UU |
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