 |
| |
 |
 |
|
|
| StoreCalls: The comms are strong in this one… |
CST's dynamic new in-store communications
system.
Stand N1, Retail Solutions, June 7-9 2005, NEC Birmingham Halls 17 & 18.
If there's one thing the retail sector needs it's a staff communications system to replace the loud, intrusive and often ineffective tannoy. At Retail Solutions 2005 Call-Systems Technology (CST) reveals StoreCall, not just as an alternative to the tannoy, but as a dynamic new standard in in-store communications.
StoreCall is based around an intelligent paging system. A small, unobtrusive housing at the cash register allows checkout personnel to summon specific staff at the touch of a button, depending on the problem, for change, bagging, price check, supervisor, spillage and so on. The button calls the member of staff required via a pager with vibrating and audio alert plus a text message telling them where they are required and why.
In tests StoreCall has shown just how effective it is. It outperformed the traditional loudspeaker announcements in every area, allowing staff to respond more quickly to checkout problems and thus enhancing customer satisfaction. Furthermore, its unobtrusive, discreet operation improves the store environment.
StoreCall's potential for improving in-store communications is priceless, yet the cost of the system itself is very low – as little as a few hundred pounds. Running costs are negligible and the system is very low-maintenance. What's more, being wireless it is easy and unobtrusive to install, and is so easy to use that it requires virtually no training.
Expert staff will be on hand throughout Retail Solutions to demonstrate just how dramatic a difference CST's new StoreCall can make.
StoreGenesis
Another new product unveiled at Retail Solutions is StoreGenesis. Based on CST's established Genesis software package, StoreGenesis offers retailers a complete communications package that is at once highly sophisticated and incredibly easy to use. It not only enhances on site communications equipment, for example by allowing you to easily send pages with sophisticated text messages to individuals or groups, but can also send out scheduled messages automatically, such as reminders on maintenance and cleaning tasks.
StoreGenesis can even take over aspects of facilities management, for example monitoring alarms and alerting relevant staff if problems arise. Thus it can tell maintenance staff to check a refrigerator whose temperature is too low, or send security to investigate the unauthorised opening of a fire door.
Because StoreGenesis logs communications if can generate invaluable management data, highlighting areas of the business that need attention day-to-day. For example, it can be programmed to create a checklist for each task, escalating the task if it is not completed by a predetermined time and warning management about the problem. Thus if one checkout keeps calling for help, or spillages take too long to clear up, StoreGenesis will tell management so they can deal with it before it turns into a crisis.
Stopping False Fire Alarms
In 2002 the Fire Service responded to 279,000 false call-outs. False fire alarms cost retailers enormous amounts of money every year – evacuating a store means loss of revenue, loss of customers and generates enormous wastage, as many products abandoned in trolleys have to be thrown away.
CST developed AlarmAlert in conjunction with the Fire Service. AlarmAlert prevents false call outs and unnecessary evacuations by alerting staff trained as fire investigation teams to check the alarm. The investigating team has three minutes in which to check the alarm: if it is false, they can stand down the alarm.
In tests, the AlarmAlert system has cut out 90% of false alarms.
CST will also show a variety of products from its Retail Communications portfolio, including DeafCall, a system based around vibrating pagers that alerts the hard of hearing in case of fire; CustomerCall, which allows customers to quickly and unobtrusively summon staff for help; 2-Way radios; and the Electronic Comment Card, an inexpensive system that delivers invaluable research into what your customers think and feel about your business.
|
|
|
|
| Sitemap |
Call-Systems Technology Ltd, Middlesex House, 29-45 High Street, Edgware, Middlesex HA8 7UU |
|
|
|
