Whether you’re a fan of bowls, swimming or athletics, the 2014 Commonwealth Games are an excellent opportunity to get extra traffic at your bar. The games will be held in Glasgow for 11 days and will welcome 6,500 athletes from 71 countries to the city. Here is a little inspiration for your pub or restaurant from around the hospitality industry.
Welcome customers into your bar or restaurant and celebrate all things Scottish. The Bon Accord in Glasgow will be adding a beer festival to revel in all things Scottish from the delicious food to the local brew. Meanwhile, The City Walls will be cheering on local swimming hopeful Ross Murdoch who often frequents the bar.
A brilliant way to cash in on the Commonwealth Games at your bar or restaurant is by adapting the menu. One of Glasgow’s finest music venues, Maggie May’s, will be offering a full menu until 2am. Jinty McGuinty’s are offering an outside barbecue including burgers made with 100% Scottish beef.
Why not aim promotions at the health-conscious customer? The Macdonald Hotel in Glasgow are offering a ‘fit as a fiddle’ lunch menu. Customers can choose to watch the sports with a healthy bento box or purchase a £5 all day leisure pass.
Maximise profits on the opening night of the Commonwealth Games with a theme night at your bar. 29 Private Members Club will transform into ‘Jamaica House 2014’. Their exclusive opening party aims to bring a taste of the island’s party atmosphere to Glasgow city-centre.
Champion the 2014 Commonwealth Games with inspiration from these hospitality businesses. What are your plans or ideas for celebrating the Commonwealth Games?