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6 Key Points for Attracting Families to Your Restaurant

The school holidays have officially started. Families love to relax and eat out in the summer. But getting families to eat at your restaurant involves a balance between providing children with what they want and making their parents happy. How can you ensure your restaurant is child-friendly?

Image Courtesy of Laguna Cafe

Image Courtesy of Laguna Cafe

  • Kid’s menu

Offer a separate kids menu with child-friendly options and portion sizes. The increasing concern over child obesity means parents are now looking for healthier menu options for their children. Giraffe offer child-friendly foods such as grilled chicken and salad, fresh fruit and baked jacket potato wedges.

  • Child-friendly seating

Have plenty of high chairs and booster seats on hand for little ones who may be hungry. One high chair and one booster seat for every three or four tables should be sufficient, depending on how many families with small children you serve. Also, be sure to have changing stations in both the men’s and women’s bathrooms.

Image Courtesy of

Image Courtesy of

  • Kid activities

Keep the children entertained. Ensure you have plenty of activities to keep young children amused during a meal time. Brewers Fayre have indoor soft play zones to entertain restless little ones. Alternatively, colouring packs and crayons can keep creative children entertained.

  • Meal deals

Give families a bargain. A meal deal that feeds a families for less will appeal to budget-conscious parents. Harvester offer a main course, salad and sundae all for £5 while Carluccio’s offer a 3 course meal and drink for £6.50.

Image Courtesy of The Guardian

Image Courtesy of The Guardian

  • Serve food fast

Get the food to families fast. To keep younger children occupied consider bringing their meals out first. Drake & Morgan use a kitchen screen system to slash order completion times from up to 20 minutes to just eight.

  • Keep the adults happy

Don’t forget the parents when creating a family-friendly atmosphere. Make sure waiting stuff go to extra lengths to ensure adults are cared for just as much as the kids. A waiter paging system allows waiting staff to spend more time providing exceptional customer service.

The latest restaurant technology from Call Systems Technology can help you to create a family friendly atmosphere by improving food quality and speed of service.

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