Marketing Manager

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CST is celebrating 30 years as a technology company dedicated to Communications and Critical messaging. Our solutions give companies the ability for staff to connect with colleagues and customers and ensure critical alerts and messaging are actioned. We operate with energy and agility to serve a wide range of some of UK’s most recognised companies as well as having an international presence. We are small but mighty giving us unique advantages; the knowledge for authority, the freedom to innovate, the power to dominate niche markets.    

The Role

Responsible for our Marketing success, you will serve to deliver product strategy, sales execution and market revenue growth. Owning our strategy, you will set our position, drive marketing and product launches and building high impact enablement assets. 

You will contribute and oversee core disciplines of the department, managing a small team of two with a Graphic Designer & CRM Owner / Copywriter. 

Department disciplines include marketing strategy, website, content marketing, copywriting, print, multi-media, digital, social media, direct marketing, promotional marketing, project and supplier management, and marketing planning to deliver engaging sales campaigns, support new client acquisition and current client retention. Develop and implement the marketing strategy to increase brand awareness and drive sales. 

• Plan, run and monitor end-to-end marketing campaigns (offline and online), including lead generation campaigns to acquire new clients.
• Oversee social media accounts and engaging content for various platforms.
• Developing the company brand for all sectors across multiple platforms, increasing measured engagement. 
• You will lead competitive intelligence, influence pricing frameworks, and translate product capabilities into compelling narratives that accelerate sales win rates and expand customer lifetime value.
• Organise and attend (occasionally) major company events, including industry tradeshows and product roadshows, assist with advertising and display using branding opportunities, and seeking new business possibilities.
• Create visually appealing graphics and content for marketing materials: new product launches, brochures, sales presentations etc.
• Conduct and deliver research on industry trends and consumer behaviour.
• Updates to company website with news articles, blog entries and copywriting, assisting with website development and analysing the website performance.
• Help build impactful sales tools (demo scripts, one-pagers, case studies) and conduct regular training to the Sales Team to help increase their activities and close rates. 
• Own win/loss analysis, track competitor pricing/features, and build actionable battlecards to ensure sales reps are positioned for success. 
• Help to build customer success with communications that increase LTV and reduce churn. Bring competitive and customer insights to the table to influence product tiering, pricing, and packaging structures.
• anage internal communications and provide active input to CST social activities, volunteer initiatives, employee recognition and awards, quarterly events etc
• Prepare monthly reports for management and quarterly Board Report
• Occasional ad hoc duties from time to time in keeping with sales and marketing activities.

Attributes

• Over five years of experience in a with demonstrated ability to fly high and low; setting high level strategy with leadership while independently driving success.
• Loves marketing and can convey engaging messages multi-industry and multi-platform
• B2B marketing – preferably technology products
• Active experience building marketing workflows
• Mac platform. Softwares used are Adobe, InDesign, WordPress, Typo 3, Microsoft suite, CRM proficient (HubSpot)
• Experience of using metrics for reporting and performance purposes
• A focused advocate of the Company’s objectives, revenue targets and sales activity
• Creative problem solver who can bring great ideas to the table
• Strong communication skills: clarity, persuasion, negotiation and diplomacy
• Excellent copywriting skills to help convey messages to different audiences and channels, capable of simplifying complex technical capabilities into clear value propositions.
• Experience with performance marketing, analysing data using tools such as Google Analytics
• Well-developed research skills with the ability to gather insights from various sources
• English proficiency (oral and written)

Likely Qualification

A degree in Marketing or closely related course of study OR CIM Marketing Qualification with Diploma (Level 6) in Professional Marketing / Professional Digital Marketing

Measuring Success

Success in this role means that within 6 months, you have established a full understanding of our products and markets. You have enabled a framework across core customer segments, executed campaigns with direct pipeline attribution and delivered regular feedback to the Sales Team and Board. Within 12 months, your initiatives consistently drive measurable pipeline growth, increase engagement and client win rates and establish feedback loops into the product roadmap using advanced workflows. Experience around Marketing AI, Content Generation and Data Analysis is advantageous.

 

This is an in-office role, five days per week in Elstree, Hertfordshire. 

Salary: £55K+ Negotiable based on Experience

Performance-based bonus

Free Parking

Cycle to work scheme

Pension