The King’s Coronation is fast approaching, and this presents an excellent opportunity for businesses in the hospitality industry to increase their profits during the additional bank holiday weekend. Bank holidays are known to lead to a surge in demand for services such as hotels, pubs, restaurants, and bars as people take time off work to enjoy leisure activities.
To help you prepare and maximise your earnings during the King’s Coronation weekend, here are some top tips:
Create a themed menu
Stand out from the competition by offering a special British menu featuring traditional dishes such as coronation chicken, beef wellington, and Eton Mess. Additionally, consider offering an exclusive afternoon tea to attract more guests before your core evening hours.
Decorate your venue & utilise your space
Add a touch of regal flair to your venue by using patriotic colours. Simple additions like using red, white, and dark blue napkins, or adding Union Jacks and bunting can go a long way in enhancing the ambience of your venue. Be mindful not to go overboard with decorations and ensure that they do not distract from your main attraction – your food & drink. Remember your outdoor space too, as this can help provide ample seating – but be prepared for the Great British weather.
Leverage social media
Take advantage of social media platforms to promote your business and generate excitement around the King’s Coronation weekend. Share photos and videos of your behind-the-scenes preparations, venue, and traditional decorations to reach a wider audience. Choose social media channels that align with your target audience.
Create a coronation-inspired cocktail
Add some creativity to your menu by offering a unique cocktail recipe featuring regal ingredients such as champagne, gin, and strawberries. Consider offering a cocktail masterclass to your customers, encouraging them to make and share their drinks on their social media channels.
Forecast demand & staff appropriately
Analyse the data from previous bank holidays to forecast how many guests you can expect to serve during this upcoming bank holiday weekend. This will help you plan for the right amount of inventory, staffing, and other resources you may need. Technology can be a big help here, whether this be customer paging, call buttons, table management systems, WaiterCall, and/or two-way radios – they’re all flexible to suit your needs.
By following these tips, you can make the most of the King’s Coronation weekend and increase your profits while providing your customers with an unforgettable experience.
